Rod Stewart, 80, helps boost Ferrari sales with £2.9million auction – ‘Resonates across generations’
Rod Stewart has helped boost Ferrari sales on one of the most popular marketplaces in the world after his Ferrari F50 sold for a staggering £2.9million.
New research from Collecting Cars has revealed that it has sold its 1,000th Ferrari, making it one of the most successful global markets for supercars.
The milestone sale – a bespoke FF personally commissioned by Ferrari Chairman John Elkann – was a one-off version of the legendary V12 grand tourer.
The impressive £168,000 sale came equipped with a cloth-trimmed cabin, carbon-ceramic brakes and Michelin Pilot Super Sport tyres.
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Collecting Cars has seen that the 1,000 Ferrari models have achieved an average of 17.3 per cent more bids than other brands sold through the platform.
More than 700 of the Ferraris sold on the platform have come in the UK, with more than 200 sold by enthusiasts across Europe.
Emerging markets are also seeing an increase in Ferrari sales throughout Asia-Pacific and the Middle East, with more than 70 sold already.
In total, Collecting Cars has generated over £129million in Ferrari sales so far since the online marketplace launched.
At present, Collecting Cars has 10 Ferrari listings available on its website, including a 1990 348 TS from Australia, a classic 512 TR from Italy and even an F430 in Hong Kong.
One of the platform’s biggest sales includes a 1997 Ferrari F50, which was previously owned by rock-and-roll legend Rod Stewart, and sold for a staggering £2,940,500.
The F50 had less than 11,000 miles on the clock, and the legendary Ferrari Classiche “reed folder”, which includes the warranty book assigned to the 80-year-old in June 1997.
Experts have noted that the F50 is a “road-legal F1 car with two seats”, complete with a race-derived naturally aspirated 4.7-litre V12, producing 513bhp and 347lb-ft of torque.
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Other notable sales on Collecting Cars include a 2002 Ferrari Enzo (£2.51million), a 1991 Ferrari F40 (£1.7million) and a 2024 Ferrari SF90 XX Spider, which sold for €1.7million (£1.43million).
It also hosted the sale of a 2016 Ferrari F12 TDF previously owned by legendary Jamiroquai frontman Jay Kay achieved £792,500.
Edward Lovett, Founder of Collecting Cars, praised the success of Ferrari’s sales history, adding that drivers were attracted to the brand because of its history.
He said: “Ferrari is one of the benchmark brands in the collector car world – it resonates across generations, markets and continents.
“That so many sellers are increasingly choosing to sell their Ferraris online with us is a testament to the trust we’ve built, the transparency of our process, and the strength of our global audience.
“But this is more than just about numbers – it shows how far online auctions have come, and where the future is heading.”
Demand for vintage cars also remains strong, with two 365 GTB/4 Daytona models achieving £444,000 and £435,000 respectively.
In 2024, Ferrari sold 13,752 new models, a 0.7 per cent increase compared to the previous year, representing a net profit of €1.5billion (£1.2billion).