Jeremy Clarkson’s ‘strange’ pub policy leaves customers fuming – ‘Extreme!’
Jeremy Clarkson’s pub, The Farmer’s Dog, has been leaving customers disgruntled with its strict British-only produce policy.
Since opening last year, the establishment has received plenty of praise from diners, but its commitment to serving exclusively British goods has caused confusion among some patrons.
The policy, designed to support UK farmers, means that common items many customers expect to find at a pub are notably absent from the menu, leading to mixed reviews from visitors.
Customers have expressed surprise at the absence of everyday items such as ketchup and Coca-Cola from the menu.
The pub’s unwavering commitment to British-only produce means that popular condiments and beverages that cannot be sourced within the UK are simply not available.
Despite Clarkson regularly defending his uncompromising business strategy, it appears that many visitors arrive unprepared for the limitations they’ll encounter when dining at The Farmer’s Dog.
One annoyed reviewer complained about the limited drink options, stating: “Drinks are limited, no cola, pepsi, lemonade or coffee”, whilst another was frustrated by the lack of seasonings: “(I) asked for some pepper and was told, ‘sorry no!!'”
Another customer, who initially gave positive feedback, later expressed disappointment: “Sadly they do not have pepper or coffee – both items I really missed. It was strange not to have a coffee after my meal, and I always have pepper on my veg.”
This diner acknowledged understanding Clarkson’s local produce commitment but felt the absence of pepper and coffee was “extreme”.
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Clarkson’s dedication to his British-only principles comes at a significant financial cost.
The former Top Gear presenter admitted in The Times that his approach is costing him approximately £10 per customer.
“Now, a business-minded person would look at these costs and realise that with British-only rules in place, a hotdog was going to be priced at about £45,” he wrote.
“But I’m not a business-minded person. So I just filled my heart with hope, asked an AI programme to work out what the average price of lunch in a Cotswolds pub is and just charged that.”
This is not the first time Clarkson’s pricing has raised eyebrows.
Earlier this year, he sparked controversy when a viral video revealed he was charging £199.99 for an “extra, extra large” meat pie at his Oxfordshire Diddly Squat shop.
The video, narrated by The Skeptics Take, showed the enormous pie with the comment: “Enough pie to throw at your neighbour for 200 quid.” A more modestly sized “large” pie was available for £46.15.
The video tour of Diddly Squat also revealed that visitors must pay £2 for parking in what was described as a “muddy field”, a detail that reportedly sparked controversy among viewers.
After paying for parking, customers can browse what the narrator called “an array of overpriced souvenirs that will end up in your bin”.
Among the merchandise on offer was a Christmas candle priced at £22 with the eyebrow-raising slogan: “This smells like my Christmas balls”.